Projection mapping explained
Projection mapping is used to turn objects, often irregularly shaped, into a display surface for video projection. These objects may be complex industrial landscapes, such as buildings, small indoor objects or theatrical stages. By using specialized software, a two- or three-dimensional object is spatially mapped on the virtual program which mimics the real environment it is to be projected on. The software can interact with a projector to fit any desired image onto the surface of that object. This technique is used by artists and advertisers alike who can add extra dimensions, optical illusions, and notions of movement onto previously static objects. The video is commonly combined with, or triggered by, audio to create an audio-visual narrative.
What to expect
Projection mapping is nothing short of magic: this technique creates the optical illusion of animations, images, and 3D effects on a building, object, or even landmark. Playing with light and design through projection mapping can convert all surfaces into a canvas and create a jaw-dropping immersive experience for an audience. Our technology partners have the best equipment to bring your mapping project to life. Imagine the ability to have different content on a large curved central screen, multiple walls, vehicles on-stage, and being able to map onto multiple surfaces simultaneously – all of this can be easily achieved with our technology and supply partners Aivip.Space
With Aivip.Space, projector mapping solutions can be utilised both indoors and outdoors in a variety of events such as live shows, TV & music productions, festivals, exhibitions, fashion shows, trade fairs, corporate events, seminars, conferences and product launches. Projection mapping is also available for semi-permanent and permanent installations, for example bars, nightclubs, restaurants, hotel lobbies or retail stores.
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